G.E. Interactive "Hologram" Exhibit.
General Electric and BBDO New York contacted Float about using their gesture control library for making a gesture driven 40' "hologram" as the premiere exhibit at Creative Week, an advertising conference held in the Dumbo section of Brooklyn. Float created the experience which included the gesture interactions, the immersive audio and visual components of the exhibit, which allowed a viewer to use gestures to assemble and activate a full scale GE passenger jet engine. The entire experience was projected on a Musion screen, the same 3d projection technology used for the "Tupac Hologram" at Coachella!